The Year-Round Athlete Workshop

How to keep 95% of your athletes paying year-round, even through fall sports, school schedules, and every “can we pause?” conversation

Watch the free replay of my 90-minute workshop for sports performance gym owners. It’s built for owners who are tired of watching athletes vanish the second their season starts, and who want a real system that sells them into year-round training instead.

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90-Minute Recorded Workshop

The pattern

If you run a sports performance gym, you already know how this story ends.

Summer is packed. Athletes are showing up four days a week. Parents are bought in. Revenue is the highest it’s been all year.

Then in-season hits. Practices start. Games start. Travel starts. And one by one, your athletes drop off the schedule.

You spend the next 8 months trying to refill what you just lost. Running camps, coming up with new offers, chasing leads, and working twice as hard just to get back to where you already were.

It doesn’t have to be this way.

The gyms that win still train hard in the off-season, but that’s not what saves them. What saves them is selling athletes into a year-round membership that supports them through every sports season, and having an actual system for doing it.

I recorded a full workshop breaking down exactly how we do it across our own gyms. It’s free, it’s 90 minutes, and you can watch it right now.

What you’ll learn

What’s inside the workshop:

Winning the First 100 Days

The exact onboarding sequence that turns a brand-new athlete into a long-term, year-round member before they ever have a chance to leave. Most gyms lose athletes in the first 100 days because nothing is built to hold them. We’ll fix that.

The Weekly Check-In Rhythm

The simple weekly system that catches at-risk athletes 30-60 days before they cancel. You’re solving problems early instead of getting blindsided by “pause” requests in August.

The Quarterly Athlete Report Card System

A repeatable system for showing athletes (and their parents) measurable progress every quarter, down to specifics like “Mike’s vertical went from 22 to 25 inches this quarter.” When parents can see results in black and white, the conversations about pulling their kid out of training slow down.

Selling Athletes Into a Year-Long Membership

The exact framework, language, and offers I use to sell athletes into a year-round membership that supports them in-season.

Who this is for

This is for you if:

You own or run a sports performance gym, training facility, or athlete development program
You’ve watched athletes disappear the second their season starts and you’re tired of it
You’re done with one-off camps and clinics as your only fall play
You want a real system that keeps athletes (and their families) bought in year-round

About

I’m Graham Wilkerson, founder of Sports Performance CEOs.

I opened my first gym in a 1,000 square foot old law office with an empty bank account. Today we run 5 sports performance gyms doing over $2 million in gross revenue, and I coach gym owners across the country on the exact systems we use to scale.

Retention is one of those systems, and it’s the one most gym owners get wrong. This workshop is me handing you what we’ve built.

Social proof

What gym owners say after implementing systems like this:

“I crossed $100,000 before June... last year I was at $67K. I’ve had a 46% increase since I started working with you.”

“Since implementing Graham’s system, we’ve increased our average monthly revenue by more than $10,000.”

“I officially closed the year with a $62,000 increase from last year.”

“We had our best September ever, and revenue is up 19% over last year.”

Stop refilling what you already had

You don’t have to continue the never ending cycle of athletes disappearing into practices, games, and school schedules, the same way they do every year.

Watch the workshop now and walk away with the system to keep them paying year-round.

Free Instant Access · 90-Minute Recorded Workshop · Watch On-Demand

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